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Videography

BY LEAH YOUNG

Videography

BY LEAH YOUNG

Videos for Everyone!

Thanks to modern technology, we are in a golden age of video making. Today, beautiful lighting and set design is something well within everyone's reach.  Add video to your arsenal for a great way to share your story and engage your audience.  And you may be surprised how easy it can be to get started creating great looking video content!

Weather you want a full scale shoot with professional lighting and cameras or a one man crew directed by and staring you, I can help.  I have been a professional videographer for over 15 years and have a Bachelor's degree in Film and Media from the University of California.

Using modalities like YouTube can be an excellent way to introduce people to your offers.  The key is in understanding that making money with your content delivery is a rich tapestry of ongoing effort.  For starters, consider featuring an attraction on your website to drive people to from your YouTube videos.  That content you are driving them to can also be used as a relationship building block.

I will help you unravel the mystery behind it all so you can start with the basics and grow into experimenting with more creative strategies.

Video Workflow

Planning for a video shoot is absolutely crucial.  When you are on set and something stops production, it can be a huge waste of time and money.  Even if you are shooting on your cellphone by yourself for YouTube, I recommend you put a plan in place before you start.

Of course everything is easier the second time around.  I've managed enough shoots to give you some great systems and pointers.  Once you get into the swing of a video production workflow that fits your own personal needs, it will become much easier as you repeat the process.

Pre-Production

Scripting, storyboarding, location scouting, and lots of lists!  Backup plans should be made because if something goes awry, it could cost valuable time on shooting day.

Production

This is the fun part!  When I am asked to run a shoot with lighting and a professional quality set, I usually direct and produce, and hire one or two technical people to run the gear and setup lights.

Distribution

This depends on your objectives.  Sometimes my clients use a media management service to host their sites on password protected sites to proprietary customers.  Other are running promotions via every channel they can get on.

Continual Learning

After your first shoot you will have learned a lot!  Each time you are on camera or have your hands in creating a marketing piece you will learn to refine your systems making the next time an easier go.

Full Scale Productions.

There are a lot of moving parts when it comes to shooting.  I handle logistics such as:

  • Set design
  • Equipment rental
  • Wardrobe
  • Crew
  • Script creation and editing
  • Shot lists
  • Budgeting
  • Marketing
  • Distribution

Consulting for DIY Shooters.

Get yourself a basic DSLR, a $150 lighting kit, imovie, and your on your way!  Easy enough right?  True, but I can save you a lot of time and frustration by sharing tips on:

  • How to plan what your going to say and write a script
  • Where to find and how to incorporate b-roll and stock titles
  • What gear you should purchase and where you can save of you are on a shoestring budget
  • How to dress your set and what to wear
  • Overcoming red light fever
  • If your putting together a video course, I have some good tips on how to structure your content to help your learners get the most from your expert advice

Recent Projects

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