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Search Engine Optimization

BY LEAH YOUNG

A Commercial Web Pages is Only as Good as the Traffic it Generates.

It's nice to have a beautiful site to represent your business.  But imagine how sweet it can be to have a website that is not only great looking, but also a spectacular lead generation tool.

Start with the Fundamentals.

There are a few things to keep in mind when your optimizing a web page:

  • Copy that Speaks to Your Target Audience
  • Keyword Research
  • Page Title
  • Meta Description
  • Image Tags
  • Schema Markup (Structured Data)

Fortunately, there are a lot of free tools like Yoast SEO and Google Developer Tools, that take the guesswork out of optimizing pages for search engines.  And like so many things, building your site's ranking will not happen over night, it takes persistent effort.

Resources.

Don't be left in the dark about SEO.  Here are some resources to shed some light on the subject.

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