You Deserve to Look Good.
When people see that you have clean, easy to understand marketing material, they feel more comfortable buying from you. My goal is to help you ace your digital marketing strategy by educating you on the fundamentals of building an online presence and sharing with you my tools, skills, and affiliate resources.
Nobody knows your product better than you. And for that reason you should be the master of your own strategy and identity. But you can't effectively see it through all alone. My professional relationships are based on sharing information and deep collaboration to help you and your business look and perform your best.
Producing great content doesn't need to be complicated. Following proven models and systems makes it possible to save time and money while still getting functional and visually pleasing results.
Tell a Story. Start a Conversation.
One of the most successful salesmen was named Joe Girard. He was a Motor City car salesman in the 60's and 70's, recognized by the Guinness Book of World Records for selling 1,425 cars in 1979. He sold over 13,000 cars throughout the course of his twenty year career. To put things in perspective, today's average car salesman sells less than 10% of that.
So how did he do it? Well he attributes his success to many things, but one of the things Joe liked to do was hand write personal postcards with friendly messages to his customers. He didn't just make a connection and leave it at that, he continually fostered his relationships with customers.
So how does this relate to you and your website? Building a robust mailing list is the heart of marketing strategy for small businesses. And here's the reason why: you have control over your mailing list. Search engines can change their algorithms, social media sites can change their rules and systems for advertisers, but you are in control of your mailing list. So the foundation of a good digital marketing strategy is compelling content and a strong mailing list.
The first step is a massive brainstorm. We will go over competitors sites, if you have a website already in place we will look at what is and isn't working with your current strategy, and talk a lot about your audience, goals, and history. We will work through the information we gather to organize the project and move through the four phases of project development: Pre-production Strategy, Production and Continual Learning.
Is important for any large project and most small ones as well. Before we start we will research and organize your project.
Once a solid game plan is in place it's now time to strategize. Here's where decisions are made on aesthetics and approach.
Production usually happens after a bit of prototyping. Being prepared before production starts is the key to a smooth sailing project.
Now that you have launched your project, you can measure the results and adapt to new information about your audience.
Planning for a video shoot is absolutely crucial. When you are on set and something stops production, it can be a huge waste of time and money. Even if you are shooting on your cellphone by yourself for YouTube, I recommend you put a plan in place before you start.
Of course everything is easier the second time around. I've managed enough shoots to give you some great systems and pointers. Once you get into the swing of a video production workflow that fits your own personal needs, it will become much easier as you repeat the process.
Scripting, storyboarding, location scouting, and lots of lists! Backup plans should be made because if something goes awry, it could cost valuable time on shooting day.
This is the fun part! When I am asked to run a shoot with lighting and a professional quality set, I usually direct and produce, and hire one or two technical people to run the gear and setup lights.
This depends on your objectives. Sometimes my clients use a media management service to host their sites on password protected sites to proprietary customers. Other are running promotions via every channel they can get on.
After your first shoot you will have learned a lot! Each time you are on camera or have your hands in creating a marketing piece you will learn to refine your systems making the next time an easier go.
The first big day for me as a computer nerd was in 1988 when my dad bought our family a brand new IMB Personal System Computer when I was five years old. My grandpa bought me Corel Draw and I spent hours on end drawing in the computer one pixel at a time. Soon after that I started my own business selling homemade scrunchies to my elementary school friends, until the scrunchy market crashed in 1993 and I closed my business.
Having computer skills served me well, because I was only 12 years old when i landed a job in a Real Estate office as an administrative assistant. The broker I worked for sat me down with a Video Professor Series and put me to work doing direct mailing campaigns and cold calling FSBO listings in the newspaper.
In college I became fascinated with online learning and worked for the newly formed SBCC online college as a teaching assistant for the music department. I also apprenticed during that phase for Santa Barbara Sound Design owner Dom Cameradella, who was also enthusiastic about the budding filed of online learning. Years later I made my way to the sound stages at Lynda.com as a location audio engineer and moonlighter. After leaving Lynda.com in 2006, I started my business developing websites, videos, and marketing strategies for small businesses.
I've enjoyed working with a wide variety of clients all the way from Fortune 100 business consultants to Mariachi bands and everything in between. I feel very lucky to get exposure to such a great collection of people. As diverse as they may be, something they all have in common is that they are all working hard to make their businesses successful. It's a great privilege to spend my professional life helping small business owners expand and improve their businesses.
In 2006, I earned a degree from the University of California, Santa Barbara in Film and Media with a Minor in Music. Before starting my web design business, I worked in Southern California as an audio engineer for motion picture. I currently live in the Tacoma Washington area.
Leah is an exceptionally talented web developer and designer. She has such a broad range of gifts and skills that her value is difficult to calculate. In the past, I have needed to hire 3-4 people to accomplish the things she did. She is a great listener and always anticipates my needs, sometimes before I even realize myself that I have them. I am extremely pleased with Leah's work and plan to stick with her for a long, long time.
Britt Andreatta ~ Author and Consultant
We’re really happy with our new site and the things it can do for us that our old site couldn’t. She was easy to work with, listened to our concerns and always tried to come up with solutions to fit our unique situation. She has a great knowledge of how things work on the back end, and guided our in-house team through the site-building process. Plus, her cheerful attitude made her fun to have around! We look forward to continuing to get her input and help as we refine our site in the future.
Deb Olsen ~ Guild of American Luthiers
Leah's contributions go well beyond the technical nature of her job. She is collaborative, an active listener, and is creative in solving problems. I highly recommend working with Leah!
Valerie Sutton ~ Director of Career Services at Harvard University
Leah is incredibly sharp, resourceful, and easy to work with. Her wide range of creative and technical skills really makes her stand out. I don't know how one person can be a genius specialist at so many things, but that's Leah. She's also hilarious and has the ability to make everybody around her happy to be working with her. That's no mean feat.
Mark Tapio Kines ~ Writer/Director